WE BUILD BRANDS THROUGH MEANING, NOT JUST MARKETING
Auris is the evolution of a 40 year journey in brand strategy and marketing. Established in Dubai in February 2026, we bring to the region the deep, practical experience of Sicrea Publicidad & Sicrea Worldwide a team that spent four decades learning, adapting, and guiding brands through the complex and unpredictable economic landscapes of LATAM.
We have always believed that marketing shouldn't just create temporary noise; it should build lasting value that helps a business endure. Over the years, we've had the privilege of shaping stories that truly resonate:
Goodyear Footwear: Crafting regional campaigns that connected with audiences and expanded the iconic brand's presence across Central and South America.
WIX Filters: Managing a trusted 16 year partnership. Although the manufacturing plant closed in 2021, the market positioning and brand value we built together keep the brand thriving through distributors today.
"No coma cuento, coma huevo": Developing a simple, honest campaign that connected so deeply with people's daily lives that it became a permanent part of the cultural vocabulary.
Today, from our new home in Dubai, Auris connects these decades of hard-won resilience with next generation growth marketing. We are here to help businesses build strong foundations, navigate shifting markets, and grow steadily for the long term.
WE BUILD BRANDS THROUGH PERCEPTION
For over four decades, Auris has combined strategic branding, Marketing 360, and consumer psychology to create brands that are emotionally relevant, culturally connected, and built for long-term value.
STRATEGY DRIVEN. VALUE FOCUSED.
We help businesses strengthen positioning, trust, and market presence through integrated branding, visual storytelling, and future-focused marketing systems designed for sustainable growth.
Core Team & Specialist Network
A curated collective of strategists, creatives, and specialized collaborators united by
a shared vision: building meaningful brands through perception, positioning, creativity,
and long-term brand value.
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WHAT WE DO
Branding Strategy & Positioning
We define how the brand is perceived in the market and why it matters.
Brand Identity System
We translate strategy into powerful visual and verbal identity.
Market & Consumer Insight
We decode behavior, psychology and cultural relevance.
Brand Activation
We align perception and experience across every touch point.
STRATEGIC THINKING IN ACTION
A glimpse into how we transform challenges into brand value
PERCEPTION REFRAMING
Shifting a brand from commodity to category leader
BRAND POSITIONING STRATEGY
Creating distinctive position in a crowded market
MARKET DIFFERENTIATION MODEL
Building relevance that competitors cannot copy