AEOLUS & DURATURN: Powering Venezuela’s Roads with Unstoppable Performance

 

As the driving force behind the strategic launch, branding, and market positioning

of AEOLUS and DURATURN tires in Venezuela,

 

we crafted a 360° ATL-BTL campaign that solidified both brands as top contenders in the heavy transport and commercial vehicle sectors.

 

Our integrated B2B & B2C approach didn’t just introduce two new tire brands—it created a legacy of resilience and dominance, embodied in the core message:

 

1- “BUILT TO CONQUER EVERY ROAD.”

 

2- “UNSTOPPABLE PERFORMANCE, MILE        AFTER MILE.”